By Harinder Singh Pelia. This book is a prequel to every marketing book you've ever read.Behind all the shiny models, buzzwords, and theories - there are raw truths of human behaviour at work.Why does 990 feel like a bargain, compared to 1,000?.
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The Psychology of Marketing: How Marketers Trick Us Into Buying More by Harinder Singh Pelia, Harinder Singh Pelia, ISBN 9798896103820, ISBN-13 9798896103820, Like New Used, Free P&P in the UK
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