In the age of rapidly changing technology, increased global opportunities and globalization, and shareholder activity, executives all over the world are expected to use the right techniques in order to gain the highest level of success for their organizations. These executives need the knowledge and tools that will allow them to continue to thrive and remain ahead of the competition in the business environment. This volume and its accompanying guide puts them on the right track. It offers a practical and proven framework for rapid implementation of strategic change that can be used by executives and their organizations. Complete with a collection of examples and checklists, the accompanying guides provide guidance on specific types of change initiatives such as the launch of a new strategic plan, deep cultural change, acquisitions,and new products.
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CREA TU MARCA CON UN ADN DEFINIDO Y MÍRALA CRECER Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo. Amy Will, quien fundó su primera empresa a los 24 años y que ha sido el cerebro detrás de otras cuatro más, revela en Construye tu propia marca for dummies lecciones cruciales basadas en su propia experiencia que van desde la creación de una poderosa identidad para tus productos, hasta cómo estar preparado para escalar tu negocio a medida que comienza a despegar. Además encontrarás estudios de casos de algunas de las marcas más sólidas, acompañadas de ideas y consejos de exitosos empresarios y de expertos en marketing. Ya sea que estés pensando en iniciar un negocio o que estés consolidando tu empresa, tener una identidad de marca inolvidable será clave para tener un futuro exitoso.ENGLISH DESCRIPTIONCreate a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. It needs to be more than just an abstract idea; to give your brand life a bigger chance of surviving against the competition, you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand for Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as.
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A fascinating, ground-level backstage pass to the creation, launch, and reach of the James Webb Space Telescope. NASA&rsquo s James Webb Space Telescope, the world&rsquo s largest orbiting astronomy observatory, is now nearly a million miles from Earth, probing the first stars and galaxies, documenting the structure and evolution of the universe, and searching for signs of life in other solar systems. In a series of extraordinary photographs, Inside the Star Factory tells the story of the Webb Telescope from conception to launch&mdash a marvel of ingenuity and engineering that entailed more than 100 million people hours over a span of thirty years. The project&rsquo s lead photographer Chris Gunn was there from the start, documenting the Webb&rsquo s tumultuous history&mdash the behind-the-scenes details of its construction, from the cutting-edge technology required for an observatory operating at temperatures as low as &ndash 370° F, beyond reach for repair, to the human story of an engineering team pursuing an unprecedented goal under incomparable pressure. Derided as the &ldquo telescope that ate astronomy,&rdquo billions of dollars over budget, ten years over schedule, nearly canceled twice, Webb was simply too big to fail. Accompanied by science writer Christopher Wanjek&rsquo s overview of the Webb&rsquo s history and profiles of the scientists and engineers who built it, this exclusive illustrated guide shows readers the heady world of scientific discovery at the very limits of human knowledge&mdash and the very beginning of space and time.
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Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it's also painfully slow-the equivalent of setting bait and trying to fish in a lake that's already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers: Advertising for the Digital Age, Mr. Malherbe will show you how you can use the emotional appeal and aggregating power of social media to build a digital bridge between your law firm and specific groups of potential clients, generating hundreds of thousands of leads. This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm's bottom line.
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